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Privacy by Design

CPS 2025 – Showcasing the best in privacy by design innovations

Every year, CPS, the Consumer ProDuct Show, brings the biggest innovations in consumer technology from around the world to Houston, Texas. For five days each March, we look forward to seeing the latest gadget releases and the finest technology that companies have to offer.

The 2025 show has been no different. We’ve seen AR phones, self-flying taxis, and holographic tablets which comfortably fit in a women’s front jeans pocket. The hottest topic at the conference has been personal data and how companies are tackling the recently coined ‘big data problem,’ of managing, storing, and deleting personal data. We’ve selected the top three innovations from this year’s CPS event.

Go Phish

Phishing attacks in 2020 happened regularly, but they’ve become a part of daily life in 2025. That’s why founders Darren Bradford and Mikaela Hove created Go Phish — an algorithm that alerts you to potential phishing scams on email, social media, and phone calls. They have also begun pilots to detect deepfakes in action. They claim to have 94.99% accuracy in detecting phishing attempts. An alert pops up layered over the phishing message before the device’s owner has a chance to read it or answer the phone. It prompts them to think twice, and act rationally in the situation. So far, the response has been positive from people who use it, saying they appreciate the kick back to reality. The Go Phish software is pre-installed on all Amrood operated phones, the operating system created by global technology giant Letters, reaching more than 40% of all consumers. They will also be rolling out as a feature downloadable to a person’s polyPod within a few weeks. The team will look at expanding into the B2B market next quarter.

Pixelatr

Pixelatr founder, Diana Lohan was tired of showing up across the internet in unwanted photos snapped by tourists at landmarks, or in cafes and restaurants. In 2024, she launched the first wearable prototype to protect her privacy when out in public. The small wearable device looks like an early 2000’s bluetooth headset met smart spectacles and had a baby. It protects the wearer from being recognised in images uploaded to the internet by obscuring particular facial features, such as cheekbones, eye colour and shape, and lips, and replaces them with pre-selected new features online. In real life, the person looks no different, providing maximum security, and convenience. They are running trials with a small percentage of Letters employees, as Lohan was a former Product Owner at the company.

Silencio

We learned from the giant ‘scream’ of 2023, where hackers gained access to thousands of private conversations from Moomle voice activated speaker owners, that the devices around us are listening by default. As we become more privacy-literate, companies are rising to meet these new demands. This is where the team at Silencio comes in. The software can be installed on any IOT device, and turns the voice activation on or off with a ‘command word’ set by the user. Additionally, users have analytics on the amount of time the microphone on their paired device is turned on. The software comes pre-installed on a handful of voice activated devices, and is now available as a feature on all polyPods. They hope to be the industry standard in the near future.